Frequently Asked Questions
What is North Star Thinking?
North Star Thinking is a strategic approach that gives your business a single, crystal-clear point of reference (your “North Star”) that guides all decisions, priorities, and communications. It aligns every stakeholder around a shared vision and purpose.
Why is having a North Star important for founders?
Without a North Star, it’s easy for teams to drift, lose focus, and waste energy. A well-defined North Star STORY provides clarity, inspires commitment, and accelerates growth by ensuring everyone moves in the same direction.
What problems does NorSta* help solve?
We help leaders overcome unclear messaging, misaligned teams, and fragmented strategies. Our process ensures your vision and STORY are understood internally and resonate externally.
How does NorSta* work with clients?
We offer a structured and light-touch strategic process, conduct deep business analysis, and co-create your vision and purpose narratives. We then collapse this into your singular STORY and tailor it specifically to the stage you are at and develop requisite content. Every engagement is customised to your business needs.
Who are our services for?
NorSta* work with founders, CEOs, and leadership teams - especially those at a growth stage or preparing for investment, expansion, or transformation.
How long does the process take?
4 hours of your time, 7-10 days of ours. Typical engagement is less than 2 weeks, depending on the depth of strategic alignment required.
What deliverables will I receive?
You’ll receive clearly documented and compelling BUSINESS STORY that comprises a clear articulation of your Business Model, Market Differentiators, Strategic Positioning Framework, and Vision & Purpose narratives; that can be used for pitches, websites, and a variety of internal and external alignment purposes. Dependent on the specific moment that your business is at this can then be tailored to Launch Material, Sales Packs, Investment Advertisements, Internal presentations etc.
Do you offer ongoing support after the initial project?
Our primary focus is an ‘in and out’ service that quickly defines and optimises your STORY (90% of our clients use us this way); but yes of course, if something more is required or requested - we can provide follow-up advisory sessions and supporting content materials that help further embed your STORY into team culture, operations, and multi-channel communications.
Can you work with international clients?
Absolutely. Whilst we are based in London, UK (global hub for creative thinking), we have specifically designed the NorSta* process to be most effective and easy-to-use for clients anywhere in the world. We regularly work with clients globally via video conferencing and digital collaboration tools.
How do I start working with NorSta* ?
You can book an initial discovery call via our contact form (on the contact page). This free session helps us understand your needs and outline next steps.