About NorSta*

Strategy x Creativity = Clarity

We help founders and business leaders find and tell the best version of their STORY (at crucial moments).

NorSta* is an easy-to-use service for businesses that understand the value of absolute clarity of vision and purpose.

We offer direct access to a set of skills that can instantly enhance and accentuate your knowledge and turn your hard work into powerful STORY assets and essential business tools. We distil complexity into clear, inspiring narratives that unite teams, guide decision-making, and unlock growth momentum.

Our Approach

We combine the discipline of corporate strategy with the craft of creative storytelling to produce STORIES that add value and momentum:

  • Vision & Purpose Clarity - so your organisation knows exactly where it’s going and why.

  • Compelling Propositions - that make your business stand out in competitive markets.

  • Alignment Tools - to ensure every decision supports your STORY.

  • Stories That Inspire - bringing your business to life for investors, teams, and customers at essential moments in the life of your business.

Meet Christopher Lockwood, Founder of NorSta*

Portrait of Christopher Lockwood, Founder of Norsta* Effortless Vision & Purpose Creation

With over 25 years working alongside start-ups, global retailers, technology pioneers, and purpose-driven brands, I’ve learned one truth: direction is more important than speed.

I’ve helped distil complex business models into sharp, powerful STORIES for companies ranging from early-stage innovators to international household names. My hybrid combination of analytical thinking, creative storytelling, and hands-on commercial experience makes NorSta* a unique ally for founders ready to lead with clarity.

CL@norsta.vision

Trusted by Leading Brands and Innovators

Over the last 25 years, our founder Christopher Lockwood has collaborated with a diverse range of iconic global brands and cutting-edge ventures, including:

M&S, Nike, American Express, New Murabba, Ceer Motors, Siemens, Caterpillar, Dazed, Distill, Qiddiya, Dove, IMG, Motorola, Adjust Your Set, Cazoo, Get Licensed and Wallpaper*

This breadth of experience means NorSta* understands the nuances of both established enterprises and fast-moving start-ups - bringing proven strategic clarity and creative storytelling to every partnership.

Client Showcase Logos (M&S, Amex, Nike, New Murabba, Ceer Motors, Wallpaper Magazine) North Star Thinking
Client showcase logos (Caterpillar, Siemens, Dazed, Queen Elizabeth Olympic Park, Qiddiya) Strategic Narrative Creation
Client Showcase Logos (Dove, IMG, Get Licensed, Adjust Your Set) Dynamic Business Propositions
Client Showcase Logos (Motorola, Cazoo, Vircru, Artful Consulting, Junk Yard Golf) Vision & Purpose Creation

We Work With Almost ALL leaders

  • Founders scaling ambitious start-ups

  • Leadership teams seeking alignment

  • Private equity-backed businesses maximising value

  • Purpose-led brands keen to tell their story

  • Owners planning the most valuable Exit

We offer a clean, single-focus product.

We define and optimise the best version of your STORY (each and every time you need it) at key moments on your journey:

  • Launch, growth, pivot

  • Raising capital 

  • Shaping Market perception

  • Building team culture 

  • Maximising exit value

We offer a fast turn-around, light-touch service:

<10 day process that only requires a few hours of your time (can be done entirely virtually if you prefer).

We charge a one-time fixed fee of £9,995 each time you use us. 

Discounts are available for Pre-launch Startups and Single-Founder-Managed organisations

Let’s optimise your STORY.