Pain-free STORY creation for Founders and Business Leaders | NorSta*
Time and again we see that a ‘compelling narrative’ is often the difference-maker in moments like: Launching or Pivoting, Raising Capital, Shaping Market Perception, Building Strong Teams and Maximising Exit Value.
Experience teaches us that:
“Most founders over-complicate their STORY”
“Complexity kills momentum. Clarity Wins.”
“STORY doesn’t sit on top of strategy - it is the strategy.”
“Strong STORY aligns teams & stakeholders”
“Innovation spreads when the STORY is clear and inspiring”
“Investors don’t back features. They back futures.”
Smart Tool for Modern Leaders
A crystal clear and universally understood STORY might just be the most effective business tool that any ‘smart leader’ needs.
We use a powerful mix of strategy, creativity, and brand storytelling, to quickly distil and articulate the most compelling and dynamic version of your STORY (and turn it into whatever assets or format you need).
Steve Jobs could have sold the iPod as
“A 5GB portable MP3 player with FireWire and AAC support”
Instead he sold: 1,000 SONGS IN YOUR POCKET
It turned complex tech into a story anyone could understand - and want. The best founders do the same. They don’t just describe what they’ve built, they tell the story of why it matters.
Jeff Bezos built Amazon around one idea:
CUSTOMER OBSESSION - Every annual letter, every meeting, every decision circled back to this.
That simple phrase acted as Amazon’s north star. Employees aligned around it, Investors trusted it, Customers felt it. That’s the power of a clear story. It’s not just marketing - it’s alignment.
So that’s what we do for our clients; quickly find and tell the best version of their STORY (at crucial moments).
NorSta* is an easy-to-use service for businesses that understand the value of absolute clarity of vision and purpose.
We offer direct access to a set of skills that can instantly enhance and accentuate your knowledge and turn your hard work into powerful STORY assets and essential business tools. We distil complexity into clear, inspiring narratives that unite teams, guide decision-making, and unlock growth momentum.
We Can Work With Almost ALL Leaders
Founders scaling ambitious start-ups
Leadership teams seeking alignment
Private equity-backed businesses maximising value
Purpose-led brands keen to tell their story
Owners planning the most valuable Exit
We offer a clean, single-focus product.
We simply help you to tell the best version of your STORY (each and every time you need it) at key moments on your journey:
Launch, growth, pivot
Raising capital
Shaping Market perception
Building team culture
Maximising exit value
Fast turn-around, light-touch service:
<10 day process that only requires a few hours of your time (can be done entirely virtually if you prefer).
We charge a one-time fixed fee of £9,995 each time you use us.
Discounts are available for Pre-launch Startups and Single-Founder-Managed organisations
Align your leadership, team, and brand with a single, strategic STORY.
Ready to define your North Star?
What is North Star Thinking?
It’s the practice of defining a single guiding idea that aligns every part of your organisation (strategy, brand, culture, product, and people). Not just a mission - it’s the message, the destination & route along the way